You are a brand
"If you were a brand, what would your tagline be?" via @abinodaGuess what folks? You are a brand. Every person you meet, every card you hand out, every tweet you post...
"[In the future] Men will no longer commute, they will communicate" - Arthur C. Clarke
Several months ago, I though the concept of remote working was rather absurd and wouldn't work for most teams. Ideas that would normally be shared in the same room on a whiteboard would be poorly communicated in emails, Skype calls, and Basecamp projects.
Despite this, I can say that I've been won over some efficiencies of remote working. This wasn't a choice per se as some of my colleagues were in Chile, St. Martin, Maine, Tokyo, St. Louis, and an arboretum near Chicago when we needed to get work done. Each time, we adapted, grew, and got things done.
Some tasks may be more difficult if you're not in the same room. How do you brainstorm together? or feel the "excitement" (read: hustle) in a startup? I would follow Pareto's principle in saying that 80% of the work doesn't require everyone to be in the same room and 20% of the work might be helpful to be in the same room. Much like developers get into the zone while doing a pomodoro or timeboxing work, you know that the 20% of time you spend together needs to count.
Working within these constraints has helped me focus on the most important things first.
